Identity Package Concepts for Octopot Gardening Systems
The owners of Octopot approached me for some ideas on revamping their identity in preparation for the launch of their new website. They wanted something similar to the concept they had but with a little more edge to it.

We went through several variations on the theme, but this one was my favorite. I chose a palette of four colors that could be swapped to create versions for white and colored backgrounds. I also changed their type system from a dated look to a much cleaner, professional font. The result was this great mix of earthy plant imagery with a modern, clean spin.

Unfortunately, we could never quite get this one where they wanted it and the concept was never used. But it remains my favorite version.