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Concert Posters for Last Saturdays on the Common Concert Series
The Buchanan locals who sponsor our Summer concert series every year love music and they love being able to do something fun for our community. For the past several years, I've had the opportunity to help them get the word out by developing the marketing materials for each concert.
Usually, we're pretty limited with the quality photography we have available, but I try to use a variety of styles to keep things fresh and get the concerts as much attention as possible. Our local efforts to market these free events have earned the praise of both Buchanan natives and the bands who come to play for us. |
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Details:
Ninja Skills Applied:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, poster design, postcard design
Project Time:
About three days each including a round or two of revisions
Results and Application:
The posters and matching postcards are placed in local stores about three weeks before each concert. Community support for the concerts and improved dramatically since the start of the marketing campaign.
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